Do you want to be in “MEDIA”……….. July 16, 2007
Posted by admin in : Media, Sales , trackbackHi all, I’m going to share an exciting thing today. Is it easy for you to attract the media to feature what you are doing today? People in the business will be able to relate it faster, how difficult it is. For the past two years, Only Success got more than 100 articles, which includes all the media. To name any media in India, especially in South India, be it Sun TV, Raj TV, Jaya TV, The Hindu, Indian Express, Deccan or anything. It talks about Only Success. Is it so easy, because when it started before a year and half, we also found so difficult to get some media to talk about Only Success. I just found a way, I mean, I just set a goal like, let me break this, is it so tough? We started finding the way, how media gets attracted by a person, what is the USP, why should somebody have to write about you??
If you see today, more than some 50 participants, of Born to Win or SK – SuperbKids / SuperbTeens are featured in the media because of Only Success. You ask me now? Who is handling the media, its none other than me. Yeah, I’m handling the media. So I’m going to ask you one thing, Is it so tough? Or is it so easy? The answer for the question; it is so tough if you don’t know how to attract the media. But the answer is so easy. Yes, its so easy if you know the way how you can attract the media.
Why somebody should have to write about you? What is the unique you have? If you ask me, each and every one of us, has something unique, which media wanted to write. Yes you are right. Media wants to write.
Yeah, so what is the bridge? Because if you ask me, I have so many friends today who work in all the media. So many times they tell me, there are times we also look for an article, I mean as a media you know like, they talk about so many news and they also wanted news. But the same time, they will not go and ask a person, who they doesn’t know. So what is the bridge then? It’s about the bridge, due to the content they wanted, when they require, how do you know when they are required?? It’s a big question!!
How do you know when they are required? It’s not so easy to find out, what the others mean. All of you know, even some times, we are not able to find out even, what are our siblings, or spouse, or mom and dad or why not, our children require. How difficult it is? Ask me, how difficult. Is it really, is it not?? Yes, If you say yes, you mean to say, its kind of a relationship what we have with them, is able to find out, what is the need. If you say no, yeah, it is true; again, it is about, you are not able to bridge the gap. That’s true.
So I will just talk about the incident, which happened yesterday. As you all know, Only Success, held holiday on Monday. I was at home, playing with my niece, I was called by my friend, who is at Sun T.V. He casually called; he was having his tea, called me and asked how you are doing and all different things, we were just discussing and I asked him, what is the topic that you are going to do today? He told me, am going to do something which is different, in Chennai. There are so many schools, which have started, and they are doing something different than the normal tradition method. I was just slowly going through his words, I thought, how about our participants, can use the opportunity. So, I said to my friend. Hey I have a superb person, who is running a school. She really does something, which you cannot even imagine, the way she do is entirely different from the traditional schools. Hearing this, he really got excited. What are you saying man? What are you talking about?? Can you give me the contact of that person? He asked. I said that I’m sure. Then I gave the contact, and he called the participant Kavitha also. She is running a school at purasawalkkam. I said Kavitha, this is an amazing opportunity for you, and a friend of mine who is in the Sun T.v is going to do the story on you. So, this is an amazing opportunity to use it. She was stunned; she doesn’t know what to say. She said, I really wanted to thank you, but I don’t know how to express. I said its fine and the interview and everything was over, and my friend called me from Sun T.V and he said. Hey, whatever I expected, I got the visual something more than that. I really thank you for that. So what is the bridge here, it is about finding the need, using the opportunity and in the right time.
He called me again for some new article that he can expect from me and I said like this. One of our old participants, who is going to do something new. So here I’m going to give you one more opportunity. To all of you here, it’s an amazing opportunity. It is about, how you are going to use it. True, it is about how you are going to use it. So if you ask me now, what is the opportunity, all of you know, what is the opportunity is? Yes. Do you want to be in the media? I know the people who are reading this, never say No. Doesn’t matter, whether you are doing a business, doesn’t matter whether you are a student, doesn’t matter you are a house wife or, whatever it may be. Can you be at media? Or I’ll ask you the question in this manner. Do you want to be in the media? Nobody will say no to this. I know, So, I’m going to extend this opportunity to all of the participants, of Born to Win and Superbkids/ Superbteens.
So what you must do? Very simple thing, you make sure, what you are doing is, and you also make sure, what is the USP you have, why you must be on the media. That’s true. Also you give your contacts and everything. I’m going to tell you one more thing; I’m going to commit you, on the word.
At least another 25 to 30 people, I’m going to bring them, to this world by
media.
Are you waiting for this opportunity? Doesn’t matter, wherever you are, whether in Chennai, or whichever part of the world. Just let me know your contact details, and what is your USP, and why must you be on the media? That’s it all about that. I’m sure; all of you are all excited to write about you to me. That’s true. Hey all, if you all started to call me on the mobile, my mobile will get jammed. So better write me to my mail id, lakshmi@onlysuccess.net, Ill also give you my mobile number. My number is 9840744500. If anything, if you wanted to forward in business card, better the way to do because, whenever I search your contact, the one thing, which I can do is, is with my mobile. Because I already have 2500 contact, Good that I know, my mobile can hold 10.000 contacts. So keep on sending yours. So let me make sure that, when the mobile rings and when the time comes, Ill definitely call you. Make sure, you grab the opportunity. See you soon, watch my updates, regularly. You will find lots of opportunities, tips in so many areas and you can, brand yourself. Now you know how you can be a good salesman and understand the important of sales. Log on to www.slakshminarayanan.com. See you all soon in the next update. Bye.
Comments»
Dated 22nd July,2007
Iam in hurry to get media attention to a cute little, 9-yr. old girl, called Dheepthi, an NRI-guest from USA, now at my relative’s home.With a fully American accent in English, having grown up in USA, she surprises and pleases us all, by her lovely recitation of Thiruppaavai, though not knowing alphabets of Thamil, her parents’ mother-tongue. She learnt the Thiruppaavai on voice-chats with her grand-father, a temple-trustee of ANNanagar, Chennai.She will be flying out next/coming weekend,hence the hurry.
S.Damodaran,